About Plan Then Execute
One Industry. Total Focus.
Plan Then Execute is a full-service marketing agency built exclusively for home service contractors. We run your marketing channels — not just advise on them. That means Google Ads, SEO, Yelp, websites, branding, automation, and more, all managed under one roof, by a team that knows the trades.
We work with HVAC companies, plumbers, painters, patio installers, junk haulers, and other contractors who are serious about growing. Our job is to make sure that growth is predictable, measurable, and not dependent on word-of-mouth alone.
Execution over advice
We don't hand you a playbook and step back. We run the plays.
Channel ownership
We manage every piece of your marketing operation. No siloed tactics.
Contractor focus
Everything we do is built for the trades. We know your customer and your market.
Transparency
You see what we're running, what it's costing, and what it's producing. Always.
Meet the Founder
Angel Mendoza started Plan Then Execute after years of watching home service businesses lose leads to competitors who simply had better marketing — not better work. His background in digital marketing and operations gave him a clear picture of what contractors actually needed: not another vendor, but a team that would own the marketing channel from top to bottom and treat the results like their own.
That's the agency he built.
Angel Mendoza
Owner, PTE
