One industry. Total focus.
Plan Then Execute is a full-service marketing agency built exclusively for home service contractors. We run your marketing channels, not just advise on them.
Seven people, one accountWe only do the trades.
That means Google Ads, SEO, Yelp, websites, branding, automation, and more, all managed under one roof, by a team that knows the trades.
We work with HVAC companies, plumbers, painters, patio installers, junk haulers, and other contractors who are serious about growing. Our job is to make sure that growth is predictable, measurable, and not dependent on word-of-mouth alone.
Contractors we run marketing for
Four rules, and we are held to all of them.
The way we run every account, whatever the trade and whatever the budget.
- Execution over adviceWe don't hand you a playbook and step back. We run the plays.Ads live5 to 7 business daysAny changeWithin 48 hours
- Channel ownershipWe manage every piece of your marketing operation. No siloed tactics.
- Contractor focusEverything we do is built for the trades. We know your customer and your market.HVACPlumbingPaintingPatioJunk hauling
- TransparencyYou see what we're running, what it's costing, and what it's producing. Always.SpendCallsBooked jobs
Owner, PTE
Angel Mendoza
Angel Mendoza started Plan Then Execute after years of watching home service businesses lose leads to competitors who simply had better marketing, not better work.
His background in digital marketing and operations gave him a clear picture of what contractors actually needed: not another vendor, but a team that would own the marketing channel from top to bottom and treat the results like their own.
That's the agency he built.
A team built on expertise and collaboration
Seven people, one account. The person running your ads is in the same room as the person building your site.
- Angel Mendoza
Owner, PTE
- Coby Sobrepeña
Operations Manager
- Talha Ejaz
Product Designer
- Jorge Barriga
Ads Manager
- Salome Onofa
Marketing Coordinator
- Sejuti
Graphic Designer
- Marcel Marable
Senior Intern
It makes us more money.
“Adding Execute Leads to my business has been a game changer. It saves me time, increases bookings, and overall, it makes us more money.”
OmarOwner, Duarte’s Plastering