Branding Duarte’s Plastering From Ground Up

When Duarte’s Plastering decided to elevate their image online, Plan Then Execute created a full brand identity from scratch. Our team crafted a logo, color palette, typography, and visual system that balance artistry and reliability. The brand identity was built to reflect their specialization in plaster, stucco, and decorative finishes — with emphasis on durability and skilled workmanship.

Building a Conversion-Focused Website

We developed a clean, visually appealing website that presents Duarte’s full range of services (new construction, remodel work, acrylic stucco, foam trim, Venetian plaster, etc.). The site features project galleries, service descriptions, calls-to-action for quotes and consultations, and easy navigation. The aim: make it simple for prospective clients to explore services and reach out.

Launching a Dynamic Digital Campaign

To help Duarte’s Plastering gain traction in their market, Plan Then Execute planned a digital campaign that targeted property owners and developers in Orange County & LA. Using service-specific landing pages, SEO, and targeted ads, the messaging emphasized Duarte’s expertise, licensed status, and the visual transformation their work delivers.

Creating Social Media Strategies

We designed a social media content plan focused on showcasing project progress, material closeups, before/after transitions, and client stories. This visual and narrative content helped build trust and authority in the plastering / stucco niche. Over time, the social media presence supports lead generation and referral growth.