Branding Magical Landscape Lighting From Scratch

When Magical Landscape Lighting was founded, they turned to Plan Then Execute to create a complete brand identity from scratch. We developed a name, logo, color palette, and design system that conveyed sophistication and the “magical” transformation their lighting delivers. The identity was built to resonate with luxury homeowners and commercial clients seeking more than just lighting — but an atmosphere of elegance.

Building a Conversion-Focused Website

We designed and launched a modern, visually immersive website tailored to showcase their portfolio of outdoor lighting installations. High-resolution imagery, interactive galleries, and clear service categories allowed prospects to experience the “before and after” impact of their work. Strategic calls-to-action, including “Request a Free Demo” and consultation forms, made it easy for potential clients to take the next step.

Launching a Dynamic Digital Campaign

To establish the brand in its market, Plan Then Execute developed and executed a digital launch campaign. Through targeted ads, SEO strategies, and service-focused landing pages, we positioned Magical Landscape Lighting as the premium choice for homeowners and property managers. The campaign highlighted their warranties, licensed expertise, and the emotional transformation of spaces after dark.

Creating Social Media Strategies

We crafted a social media strategy that put visuals at the center. By showcasing project spotlights, client testimonials, and before/after videos, the brand quickly established credibility online. Content was designed to spark inspiration and showcase the artistry of outdoor lighting. This approach helped Magical Landscape Lighting build trust, grow awareness, and start conversations with high-value clients.