Google Ads (PPC & LSA)

We Run Google Ads for Contractors.

Most contractors have tried Google Ads. Most have been burned - budget spent, phone quiet, no clear answer why. The problem isn't the platform. It's that nobody was actually running it.

We manage Google Ads full-time for home service contractors. That means PPC campaigns and Local Services Ads built from scratch for your trade, your service area, and your margins, then actively optimized every week until the numbers move..

PPC Campaigns Built for the Trades

We don't repurpose generic campaign templates. We build contractor-specific campaigns around the searches your customers actually make when something breaks or needs replacing - "HVAC repair near me," "emergency plumber Los Angeles," "exterior painter Orange County."

Every campaign is structured by service type, bid strategy is set by job value, and ad copy is written to convert - not just to get clicks. We A/B test headlines, monitor search term reports weekly, and cut spend on anything that isn't producing calls.

Google Local Services Ads (The "Google Guaranteed" Spots)

LSA placements appear above everything else on Google - above PPC, above the map pack, above organic results. They're pay-per-lead, not pay-per-click, and they carry Google's verification badge.

For most contractors, LSA is the highest-ROI channel available. We set up, verify, and actively manage your LSA profile - optimizing your budget, managing lead credits, and keeping your profile in the positions that get calls.

One System, Not Two Disconnected Campaigns

PPC and LSA work better together. We run both as a unified strategy - using PPC to capture service-specific searches and LSA to dominate the top placements. Every dollar is tracked, every lead is attributed, and we report on cost per call and cost per booked job, not vanity metrics like impressions or clicks.