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Reach homeowners before they search.

IncludesRemarketingMeta ads

Facebook and Instagram ads for the jobs nobody googles at 9pm, and remarketing that brings back everyone who visited your site and didn't call.

backyard patio ideas

Ad seen on Instagram

Example business, for illustration
Magical Landscape LightingLandscape Lighting · Orange County, CA
Quality Painting OCPainting · Orange County, CA
Duarte’s PlasteringPlastering · Orange County & LA, CA

Recent client work by Plan Then Execute.

Why most contractor Facebook ads don't book jobs

Four reasons most contractor Facebook ads get likes and no jobs.

  1. The Boost button buys likes from anyone. It was never built to fill your calendar.

    Illustration, example figures
  2. Renters, people three cities away and anyone who liked a home page once. You pay to reach all of them.

  3. Most people leave your site without calling. With no pixel installed, there is no way to reach them again.

  4. People stop seeing an ad they have scrolled past ten times, and every lead it brings costs more.

What we run for you

Ads, audiences and follow-up, run by the same team as your search and your site.

2 services in Meta ads and remarketing

  • RemarketingWin back the ones who didn't callWe put you back in front of them until they book.MetaGoogle Ads
  • Meta adsReach homeowners before they searchFacebook and Instagram for the jobs nobody googles at 9pm.

What comes with it

  • Homeowners in your areaAudiences built around homeowners in the cities and zip codes you serve.
  • Ads made from your real workYour job photos and short clips, not stock images of someone else's patio.
  • Remarketing to site visitorsEveryone who visited and didn't call sees you again on Facebook, Instagram and Google.
  • Leads straight to your phoneLead forms and calls sent to you the moment they come in.
  • Fresh ads every monthNew ads in before the old ones wear out, so the cost per lead holds.
  • One monthly reportWhat you spent, the leads it produced and the jobs they booked.

Live in a week, fresh every month.

No three-month onboarding. Any change you ask for is done within 48 hours.

  1. Day 1DoneKickoffAccounts connected and the pixel installed on your site.
    • Meta business account
    • Pixel on your website
    • Job photos and clips
  2. Day 3DoneAds madeThe first ads, made from your own job photos.
    CcanyonpatiosSponsoredApproved
    Get quote
    Instagram and Facebook feeds
  3. Day 5–7LiveLiveCampaigns and remarketing running in your area.
    Audiences
    Site visitors, last 30 daysReadyCustom audience · Website1,240 people
    • Remarketing · site visitorsActive
    • Homeowners · Orange CountyActive
  4. Every weekOngoingTunedNew ads in, tired ones out. Changes done within 48 hours.
    • MonNew before-and-after ad live
    • ThuRemarketing budget raised

Meta ads and remarketing, answered plainly.

Still wondering about something? Call (714) 386-8545 and talk to the team that would run your account.

Do Facebook ads work for contractors?

For jobs people plan rather than search for in a panic, like a new patio, painting or a remodel, yes. For emergencies Google comes first, and we will tell you which fits your trade before you spend anything.

What is remarketing?

Most people who visit your site leave without calling. Remarketing shows them your ads again on Facebook, Instagram and Google, so you are the company they remember when they are ready.

Do I need to make videos?

No. Phone photos and short clips from your jobs work better than polished ads. Send us what you have and we turn it into the ads.

Is the ad spend included in your fee?

No. Your ad budget is paid to Meta directly, from your own account, so you can see exactly what was spent. Our fee is separate and fixed.

Who owns the ad account?

You do. The account and the pixel are set up under your business, and if we ever part ways they go with you.

Free market audit

Find out what you’re missing

We look at what you rank for, what your competitors spend and where your leads leak. You keep the findings either way.

Step 1 of 2 · How to reach you

No contract, no obligation. We use your number to call you about the audit, nothing else.